Tokopedia gadget insurance products increased 70 times

Jakarta (ANTARA) – Shopping for insurance products on Tokopedia is increasing day by day, such as Gadget Protection which has seen sales increase by up to 70 times.

Tokopedia’s Senior Lead Fintech, Marissa Dewi, revealed that this increase was due to encouragement from the added value offered. Where people only need to spend Rp. 46 thousand and can get protection for their goods purchased on Tokopedia for 12 months from the time the goods are received.

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“In addition, Gadget Protection coverage includes protection from the risk of damage and loss, such as physical damage, damage due to accidental exposure to liquids and loss due to incidents, such as robbery and/or mugging, mugging or theft,” said Marissa in video conferencingTuesday.

Apart from cheap prices, special insurance protection gadgets it offers comprehensive protection with easy claims. Gadget Protection claims can even be made completely digitally, directly through the Tokopedia application.

On the same occasion, Content Creator, David Brandi said that during the pandemic many people were more active in the digital world to meet their needs.

“The pandemic has encouraged more people, including me, to shop for various needs via digital platforms such as Tokopedia. Through Gadget Protection, I can get more protection against gadgets “which I bought online at an affordable price and a very simple claim process,” he said.

Apart from Gadget Protection, Tokopedia also has various other Product Protection, such as Electronic Protection, Total Damage Protection, Beauty Electronic Protection (such as hair dryers, hair straighteners and others), Mother and Child Protection, Furniture Protection, Automotive Protection and many more.

Not only that, there is other protection such as Bill Protection for various digital products, such as electricity, water, internet and others. With premiums starting from around IDR 3,000, people can receive compensation of up to IDR 500 thousand, if the billing product being paid is down for a minimum of 2 consecutive hours.

Another protection offered by Tokopedia is Travel Insurance for trains or planes, which helps people get protection and guarantee the safety of personal and luggage during travel.

“With premiums starting from around IDR 6,000, people can get protection from COVID-19 or travel delays,” said Marisa

“In the future, we will continue to explore people’s needs to present other digital innovations that can make life easier. This can be realized through collaboration with various strategic partners, as Tokopedia’s commitment to #AlwaysThereAlwaysCan in making people’s lives easier,” said Marissa.

In her presentation, Marisa stated that the insurance business gadgets will grow. The reason is, the category of gadgets such as cellphones and tablets, were sought after by Tokopedia consumers during the third quarter of 2020.

Currently, as Marisa said, Tokopedia as of October 2020, has more than 100 million monthly active users and there are 9.7 million sellers on their platform.

Since approximately the last two years, insurance product transactions on Tokopedia have grown more than 20 times. Apart from transactions, the number of users of insurance products also grew almost 20 times.

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Reporter: Chairul Rohman
Editor: Ida Nurcahyani
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